Purely Sonoma StYlists & Staff

  • All stylists are Independent contractors and create their own services and pricing.

  • Any prices are labeled are priced at a “starting at” price and may vary based on independent contractor

  • Prices may increase depending upon the length of time and amount of product needed to achieve desired results.

  • Prices are subject to change at anytime - we suggest confirming pricing with the stylist before the appointment time

HOLISTIC HAIR STYLISTs & Estheticians:

erin Coakley - Hairstylist

Erin, a seasoned hairstylist began her career in 2006. She made the move to San Francisco to focus on building clientele and and a broader exposure to the beauty industry. In 2015, after meeting her husband she found her knew home in Sonoma. Juggling both cities until 2019, Erin brings a wealth of experience and expertise.

What sets Erin apart is her genuine love for hair transformations that brings a renewed sense of confidence. Erin prioritizes staying at the forefront of clean beauty and hairstyling trends.

Specializing in color, Erin's expertise shines, especially when it comes to creating stunning blondes. Not only is she a color expert but her skill set extends to cutting various hair textures, lengths, and styles. Erin is great is at listening to clients' styling routines, allowing her to craft current looks that are tailored to fit their lifestyle.

Erin's certifications, include advanced cutting in New York with Bumble and Bumble, Hair and makeup styling for Levi’s and numerous classes covering color techniques and makeup artistry.

When Erin isn’t behind the chair she enjoys spending time with her husband and two toddlers. She loves outdoor adventure and creating lasting memories with friends and family. Erin's passion for interior design adds an artistic touch to her life, and when not dreaming up beautiful spaces, she's daydreaming about future travels. Erin seamlessly weaves her love for aesthetics into both her professional and personal life.

Monica West - Hairstylist

Victoria Kerin - Hairstylist

Victoria, a hairstylist with over a decade of experience, has seamlessly transformed her favorite hobby into a thriving career. Whether behind the chair in the salon or styling at prestigious events like New York or Paris Fashion Week, Victoria is enjoys creating styles that are easy for you to maintain at home. Her goal is to ensure that every guest walks out feeling confident and beautiful. With a wealth of experience both in and out of the salon, Victoria understands the importance of creating a relaxed and nurturing environment. For Victoria, each appointment is an opportunity to educate her clients on how to properly style, manage, and care for your hair. from boho style to a classic look Not only does Victoria excel in cutting and coloring her passion has always been styling hair especially for Weddings. Victoria specializes in giving you your dream wedding look. When you’re planning a wedding it can be difficult but Victorias goal is to make sure that your hair is the easy part. When not in the salon she is a big travel dreamer always scheming her next adventure. She enjoys Sundays at the farmers market with her husband and their two adorable pups. She can’t wait to meet you.

Lisa Scheftner - Esthetician

Anita AlBini - Hairstylist

Joanie Cerda-Chavez - Esthetician