Clean Beauty for Modern Wine Country LivingBlending high-performance, salon-quality results with a commitment to your health, sustainability, & naturally radiant beauty.
Clean Beauty.
Real Results.
A Salon for Everyone.
Welcome to a clean hair and beauty salon rooted in Sonoma County and run by three sisters who believe beauty should never come at the expense of your health or the planet. Our approach is simple: consciously chosen products, skilled professionals, and services that truly deliver results.
From expert hair services and customized facials to waxing, spray tanning, and bridal or event styling, every experience is designed with care, intention, and artistry. We are proud to be a welcoming, family-friendly salon where everyone feels comfortable—including children—and where our team is always available to guide you toward your ideal services and results.
Whether you’re preparing for a special event or simply investing in your everyday glow, we’re here to help you look and feel your best—cleanly, consciously, and beautifully.
Welcome to a clean hair and beauty salon rooted in Sonoma County and run by three sisters who believe beauty should never come at the expense of your health or the planet. Our approach is simple: consciously chosen products, skilled professionals, and services that truly deliver results.
What does Clean Mean? Click Here to Learn!
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Modern hair services inspired by effortless California beauty.
Our approach to hair is rooted in softness, movement, and individuality — creating refined, lived-in results that complement your natural features and evolve beautifully over time. From dimensional color and precision cutting to restorative treatments and occasion styling, every service is thoughtfully customized to your aesthetic, lifestyle, and hair goals.
We specialize in creating healthy, radiant hair using consciously selected products and techniques that support both performance and wellness. The experience is intentionally unhurried, collaborative, and designed to leave you feeling restored, confident, and elevated.
Signature Services Include:
Custom Color • Balayage • Blonding • Precision Cuts • Glossing • Hair Treatments • Blowouts • Bridal Styling • Extensions • Smoothing Services -
Refined enhancements designed to elevate your natural beauty.
Our lash and brow services focus on soft definition, effortless polish, and personalized artistry. Using modern techniques and a detail-oriented approach, we create naturally enhanced results that frame the face beautifully while maintaining comfort, balance, and longevity.
From sculpted brows and lifted lashes to customized extension sets, each experience is thoughtfully tailored to your features, lifestyle, and desired aesthetic.
Services Include:
Brow Shaping • Brow Lamination • Brow Tinting • Lash Lifts • Lash Tinting • Classic, Hybrid & Volume Lash Extensions -
Intentional skincare designed to restore balance, radiance, and wellbeing.
Our facial treatments combine results-driven skincare with a deeply restorative approach to beauty and self-care. Inspired by holistic wellness and modern skin health, each experience is thoughtfully tailored to support the skin’s natural vitality while creating a sense of calm, renewal, and effortless glow.
Using consciously curated products and advanced techniques, our estheticians customize every treatment to your skin’s unique condition, sensitivities, and long-term goals — from hydration and brightening to corrective and age-supportive care.
Offerings Include:
Customized Facials • Dermaplaning • Brightening Treatments • Clarifying Facials • Hydration Rituals • Corrective Skincare • Facial Massage • Advanced Exfoliation -
Our approach blends timeless beauty with modern softness — creating polished yet effortless looks that feel radiant both in person and on camera. We proudly use clean, high-performance products whenever possible, prioritizing both luxurious results and conscious beauty practices.
Offerings Include:
• Bridal Hair & Makeup
• Bridal Preview Appointments
• Wedding Party Styling
• Event Hair Styling
• Makeup Application
• Editorial & Photoshoot Styling
• On-Location Services
• Customized Beauty Planning -
Elevated beauty designed for unforgettable moments.
Our makeup services are centered around refined artistry, luminous skin, and effortless sophistication. Each look is thoughtfully customized to enhance your natural features while reflecting your personal style, occasion, and desired level of glamour.
From bridal beauty and editorial styling to soft everyday polish, our artists create modern, camera-ready makeup that feels timeless, balanced, and beautifully wearable.
Complementary finishing services and beauty adjustments are available to ensure every detail feels intentional, polished, and complete.
Services Include:
Bridal Makeup • Event Makeup • Soft Glam • Airbrush Makeup • Editorial Styling • Lash Application • Beauty Finishing Touches -
Refined Facial Waxing
Expert brow shaping and gentle facial waxing services including brows, lip, chin, nose, ears, and full face treatments.Smooth Body Waxing
Luxurious body waxing for underarms, arms, chest, back, stomach, and legs using skin-conscious techniques for beautifully smooth results.Intimate Waxing Rituals
Discreet and professional bikini and Brazilian waxing services designed for comfort, precision, and confidence. -
Effortless radiance inspired by California sun.
Our custom airbrush tanning services are designed to enhance the skin with a natural, luminous glow tailored specifically to your tone, preferences, and occasion. Using refined application techniques and premium tanning solutions, we create seamless results that feel polished, believable, and beautifully understated.
Ideal for weddings, events, travel, or everyday confidence, each tan is thoughtfully customized to complement your features while maintaining a healthy, skin-conscious approach to beauty.
Offerings Include:
Custom Airbrush Tan • Express Tan • Bridal Tanning • Event Glow • Contour Tanning -
Modern tailoring rooted in craftsmanship, sustainability, and personal style.
Our alteration and upcycling services are designed to thoughtfully restore, refine, and reimagine garments through elevated tailoring and creative transformation. From perfecting the fit of everyday staples to breathing new life into vintage or sentimental pieces, each project is approached with artistry, intention, and meticulous attention to detail.
Inspired by conscious fashion and timeless design, we believe beautifully made garments deserve longevity — evolving through thoughtful customization rather than replacement.
Offerings Include:
Tailoring • Custom Alterations • Garment Refinement • Vintage Restoration • Creative Upcycling • Bridal Alterations • Denim Repair • Personalized Design Details
Signature Salon Services
Clean Beauty — Beyond the Ordinary
“Choosing clean is a commitment to staff safety, client trust, & sustainable practice—minimizing risk, maximizing transparency, & using science-backed substitutes to elevate beauty and well-being.”
The Moon SistersOwners
Rooted in Sonoma.
Inspired by Wellness
Located in the heart of Sonoma, Purely Sonoma offers a calm, welcoming space where beauty meets intention.
Your Stylists and Beauty Professionals
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Desiree Moon Alban
CoOwner | Hair Stylist | Esthetician | Barber | Lash Tech
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Cynthea Stinksi-Champagne
CoOwner | Hair Stylist | Esthetician | Barber | Lash Tech
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Nicole Lee Price
CoOwner, Seamstress
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Victoria Johnson
Hair Stylist
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Joanie Cerda-Chavez
Hair Stylist | Esthetician | Lash Tech
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Erin Coakley
Hair Stylist
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Lisa Scheftner
Esthetician
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Whitney Henderson
Senior Hair Stylist
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Aliena Aguilar
Hair Stylist
What is a Clean Salon?
Clean beauty is often talked about, but not always clearly defined. To us, it simply means choosing products made without ingredients known or suspected to negatively impact human health — and creating a space where you never have to choose between results and wellbeing.
Why Clean?
01
Non-Toxic
02
Sustainable
03
Ethical
At Purely Sonoma, clean beauty is about care in every sense. We use thoughtfully selected products that are safe, effective, and free from ingredients associated with hormone disruption, cancer risk, or unnecessary irritation. We also consider the bigger picture — prioritizing ethically sourced, cruelty-free, and non-animal-derived ingredients whenever possible, along with renewable and biodegradable materials that are kinder to the environment. Every ingredient should serve a real purpose.
But clean should still feel indulgent. We believe beauty should be luxurious, high-performing, and confidence-boosting — whether it’s your everyday haircare, glowing skincare, or a finishing touch that makes you feel your best. With today’s advancements, there’s no need to compromise —
you can have results, experience, and peace of mind all at once.
F.A.Q’s
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Transparent ingredient lists: Brands clearly list all ingredients using common names, not vague terms like "fragrance" or "active blend."
Avoidance of known harmful chemicals: Clean products exclude ingredients linked to health or environmental concerns (examples below).
Safer alternatives: Clean brands use safer, well-researched substitutes that deliver the same benefits (plant-derived surfactants, naturally derived preservatives, biodegradable emulsifiers).
Minimal, thoughtful formulations: Fewer, purposeful ingredients that do the job without unnecessary additives.
Responsible sourcing & manufacturing: Ethically sourced botanicals, cruelty-free testing, lower-waste packaging, and reduced carbon footprint.
Third-party standards or testing: Certifications, clean beauty lists, or lab testing for contaminants add credibility.
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Parabens (methyl-, propyl-, butyl-, ethyl-): linked to hormone disruption.
Phthalates (often hidden in "fragrance"): linked to reproductive and developmental concerns.
Formaldehyde-releasers (DMDM hydantoin, quaternium-15): potential carcinogens and sensitizers.
Sulfates in aggressive concentrations (SLS, SLES): can strip hair/skin and irritate.
Triclosan and triclocarban: antimicrobial chemicals with environmental persistence.
Synthetic fragrances and unnecessary allergens: often obscured and can cause irritation.
PEGs and certain silicones when contaminated or non-biodegradable.
Oxybenzone and octinoxate in sunscreens (reef-impacting).
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Haircare: shampoos, conditioners, styling products formulated without harsh sulfates, unnecessary silicones, and questionable preservatives.
Skin care: cleansers, serums, moisturizers with non-irritating actives, responsible preservatives, and clear labeling.
Makeup: pigmented, long-wear formulas using safer pigments, binders, and preservatives.
Body care: deodorants, lotions, and washes that avoid aluminum salts, harsh fragrances, and harmful antimicrobials.
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Read full ingredient lists; prefer familiar, pronounceable names.
Look for reputable certifications or third-party testing where possible.
Research brands’ transparency about sourcing, testing, and packaging.
Patch-test new products.
Prioritize products based on exposure: daily-use items (deodorant, moisturizer, lipstick) matter most!
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"Natural" equals "clean": Not always. Natural ingredients can be allergenic or environmentally harmful; clean focuses on safety, transparency, and sustainability, not just origin.
Clean means less effective: Modern clean formulations can be technologically advanced and perform as well or better than conventional products.
Clean is regulated: There's no single universal legal definition; standards vary by brand, certifier, and region. Vet companies on transparency and science.
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Health:
Reduces chronic exposure to potentially harmful chemicals over time.Environment
Lowers pollution, supports biodiversity, and encourages sustainable sourcing.Ethics
Supports cruelty-free practices and fair sourcing.
PrioritizingYour Health
Our Community
The Planet
Without CompromisingExpert Salon Results
Bold Colors
Youthful Skin
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Your daily ritual starts here-Curated essentials you can trust.
We use non-toxic, organic, and sustainably sourced products chosen for performance, health, and environmental impact.
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