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Hair Care

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Malibu C Hard Water Hair Reviving Packet
$3.50 Add to cart
Oway Plant & Mineral Refresh Dry Shampoo
$33.00 Add to cart
Oway Hmelt Tinted Conditioning Hair Mask
$35.00 Select options
Malibu C Blonde Hair Reviving Packet
$3.50 Add to cart
Mineral Fusion Grey Root Touch-Up Concealer
$12.95 Select options
Oway Frequent Use Conditioner
$33.00 Add to cart
Oway Moisturizing Hair Mask
$13.00 – $33.00 Select options
Oway Glossy Nectar Styling Serum
$29.00 Add to cart
O & M Color Kit System
$79.00 Add to cart

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TINTED SPF?! Yes, please! We are totally obsessed

TINTED SPF?! Yes, please! We are totally obsessed with the Beautycounter Tinted SPF 30 (in Medium-Deep) for 3 reasons: 1. You get insta-tan without the common chemicals found in sunless tanners, and washes off at the end of the day! 2. It’s a fine mist, not an aerosol, so you get all the convenience without the chemical propellants used with mainstream aerosol products. 3. It’s reef and human friendly- no chemical sunscreens here! Zinc oxide provides effective sun protection for up to 80 minutes, without causing hormone disruption or damaging coral reefs. Click tag in photo to check out, or visit www.beautycounter.com/PurelySonoma to get yours! Pro tip: spray in hand first like our girl here, Katie, and apply all over for a natural looking, sun-kissed glow!

We are forever grateful to those who have given th

We are forever grateful to those who have given their lives for our freedom. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We will spend every day honoring them by treasuring our family, friends and the incredible community of support we have been blessed with—you! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We hope today you’ve found joy in even the smallest things. The sun, a backyard bbq, the sound of your kids laughing. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ While life as we know it has been turned upside down, it’s days like these that remind us how incredibly fortunate we are! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Thank you for being here, for supporting our journey and for being the kind of people who represent America well. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Land of the free, because of the brave, always. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🇺🇸 *Quote author unknown, but whoever it was, said it perfectly. Please let us know if you know who originated it.

OK-let’s talk deodorants! We finally have one w

OK-let’s talk deodorants! We finally have one we can put our stamp of approval on, and here are 🖐 why you’ll love it! 1️⃣Its a nice fine mist, so no clumpy/white residue on your clothes or under your arms. 2️⃣It smells SO good- Organic Sage, Lemon and Rosemary make this refreshing and uplifting without being overpowering. 3️⃣It’s great for sensitive skin- Organic Aloe soothes for those who normally find deodorants to be irritating. 4️⃣Contains no harmful chemicals found in traditional deodorants, like Aluminum, Parabens and Synthetic Fragrances. 5️⃣It’s naturally antibacterial thanks to Rosemary and Sage, instead of using Triclosan or Parabens to restrict bacterial growth (both linked to hormone disruption). Now LIVE on our site! Questions? Comment below 👇🏻 ** this is not an antiperspirant- you will still sweat! This is natural, and should be encouraged.. it means you’re moving your body😉

When you buy from a small business, an actual pers

When you buy from a small business, an actual person does a happy dance! You guys. Your orders give us LIFE. Thank you, from the bottom of our hearts, for choosing us instead of the big guys. We set out to package up the BEST in clean beauty, making it easy for you to shop your favorite brands, without worrying about reading the label, and without bouncing around from site to site or store to store. Who has time for that?! One and done, that’s our motto! Unfortunately, the US is still REALLY far behind the curve when it comes to regulating the beauty industry. Our country still allows harmful chemicals in our personal care + beauty products, those linked to cancer, hormone disruption and severe allergies, just to name a few. We think that’s unacceptable. During your quarantine, add to the list: “throw out products with nasty chemicals” and start fresh with clean beauty. We’ve been having so much fun doing FaceTime consultations for customized skincare, hair care and makeup routines, to make it even easier to make your choices! Don’t waste any more time or money sifting through sneaky advertising or buying products that just don’t work. What do you want to know more about? Comment below and tag a friend who needs clean beauty in her life!

Take us back! We miss the days of sampling produc

Take us back! We miss the days of sampling products and chatting about all things clean beauty with our guests. Lisa is our Master Esthetician and all-around skincare guru, and she’s here to answer all your questions- virtually! Join us LIVE this Friday and ask away- no question is off the table! We’ll be covering all the necessities: •Anti-aging •At-home facials •Blue-light protection with too much screen time •Acne prone skin •Male skin •Sunscreen and peels 101 Comment below with any questions you have ahead of time so we can make sure to cover them 👇🏻 Tag a friend who needs to clean up her skincare routine!

Why should you care about bronzing and contouring?

Why should you care about bronzing and contouring? Especially right now? It’s a perfect way to add instant life, definition and color to your face without looking like you have a bunch of makeup on! (Hello, quick Zoom meeting makeup!). Our favorite duo for this is the Westman Atelier Face Trace Contour Stick in Biscuit and the Ere Perez Multipurpose Brush to blend, blend, blend! We totally didn’t plan the shirt with this photo.. but it’s amazing because.. Tiger 🐅 Queen 👸! Jen is tracing the areas you want to contour and blend (and blend and blend) to get the perfect shape around your face. Do you like bronzer? Are you afraid to contour? Comment below! Products linked!

“Whenever you question your parenting skills, ju

“Whenever you question your parenting skills, just remember the mom in Home Alone was halfway to Paris before she realized she was missing a kid.”— Jen and I to one another on a regular basis. To all the home-schooling, non-stop cleaning, working from home mamas out there- we see you. Lift each other up, let each other cry, and keep it funny— laughter is truly the best medicine! You’re raising some incredible humans, and doing a great job at it. Stay strong, mamas! 📸@greennickelphoto

Color need a major boost? Ours, too! Jen and Jen

Color need a major boost? Ours, too! Jen and Jenna are going LIVE today to demo doing your own regrowth touch-up color! We’ve finally been approved by our hair color partner to sell color kits for your to do a base color at home. This color is significantly safer and more gentle on your scalp, reducing the unnecessary chemicals found in most hair color on the market. Ammonia, PPD, Resorcinol, Gluten and Soy Free. We are thrilled to be working with them to make your at-home color experience as good as it can be (because it can get pretty messy!), so stay tuned later today for some tips and tricks to make it easier and with a better outcome (or just to be totally entertained 🤣).

About

Our Location

526 Broadway
Sonoma, CA 95476
Call: (707) 934-8188

Our Hours

Mon-Sat 10-5

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Organic Hair Coloring
Hair Shaping
Hair Styling
Facials
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Collagen Induction Therapy
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