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Hair Care

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Malibu C Hard Water Hair Reviving Packet
$3.50 Add to cart
Oway Hmelt Tinted Conditioning Hair Mask
$35.00 Select options
Oway Plant & Mineral Refresh Dry Shampoo
$33.00 Add to cart
Malibu C Blonde Hair Reviving Packet
$3.50 Add to cart
Mineral Fusion Grey Root Touch-Up Concealer
$12.95 Select options
Oway Frequent Use Conditioner
$33.00 Add to cart
Oway Moisturizing Hair Mask
$13.00 – $33.00 Select options
Oway Glossy Nectar Styling Serum
$29.00 Add to cart
Oway Volumizing Hair Bath
$29.00 Add to cart

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Let freedom ring! 🇺🇸 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The freedom to call out the wrongs in the world, publicly, and insight change should be a basic human right everywhere. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We may not live in a perfect country by any means, but we are grateful for this freedom. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our corner of the world (the beauty industry at large) calls for change on a massive scale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ CHEMICALS ARE REDEFINING WHAT BEAUTY IS IN TODAY'S COSMETIC INDUSTRY, AND THAT IS NOT ACCEPTABLE—Rose Marie Swift (founder of RMS Beauty) ⠀⠀⠀⠀⠀⠀⠀⠀⠀ We couldn’t agree more. Which is why we take the extra step to stock our shelves with high performing products, diligently read every label and only work with brands that share our high standards—like @rmsbeauty ! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Now through 7/18, get an RMS Mini Madeira Bronzer with every purchase of $50+ and see why we just can’t get enough of this clean beauty line! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Make a clean swap (even if you just start with sunscreen!) and get rewarded for it with a freebie! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your skin, your body and peace of mind will thank you for it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Have a safe and FUN 4th of July! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 🇺🇸

Talk about a transformation! Swipe to see the befo

Talk about a transformation! Swipe to see the before and after. Took this beauty from blue highlights to this caramel dream! ✨ STYLIST: Jenna METHOD: Started with a @malibucpro direct dye lifter to remove the blue. Went through with teasy-lights, low lights, and wet balayage using gentle, ammonia free product by @originalmineral Finished with a toner of 9.3. Click to shop styling products used to finish off this gorgeous hair!

Because good hair is good for the soul. ✨

Because good hair is good for the soul. ✨

Here at Purely Sonoma, we believe in complete tran

Here at Purely Sonoma, we believe in complete transparency when it comes to the products that line our shelves, and use in our services. Let’s talk about hair color: We use O&M CØR.color™ . This is the next generation of Ammonia, PPD, Resorcinol, Gluten-Free permanent hair color. Formulated with Molecular Blend Technology (MBT), Desert Harvest Botanicals, and a Signature Organic Oil Blend, CØR.color was created for chemically conscious consumers and committed hair stylists. While we LOVE this line and truly believe it’s the best in the market, we are also aware that it is not yet perfect in it’s ingredient safety. This line contains Ethanolamine (MEA) the alternative to ammonia. Which isn’t ideal...however, the line is looking to come out with a new formula and working hard with chemists to come up with better solution. That is one of many reasons we love @owayorganics and stand with them! They, like us, believe that beauty should not be harmful to the health of our clients, the earth, or ourselves! Double tap if you agree.❤️

Hey, honey 🍯 We’ve got a product so sweet, we

Hey, honey 🍯 We’ve got a product so sweet, we can hardly keep it on our shelves! Drop a 😍🍯 below if you too have fallen in love with Naturopathica’s Manuka Honey Cleansing Balm. Swipe 👉🏼to see how this award winning product can revitalize and nourish your skin. Pair with the Facial Cleansing Brush and Luxe headband for an at home spa-like treatment. Get yours today by clicking the link in the photo, or as always we are open Monday-Friday 10am-5pm!

Morning meditation 🙇🏼‍♀️ Golden, brigh

Morning meditation 🙇🏼‍♀️ Golden, bright and blended for those summertime feels ☀️ Color: @originalmineral Stylist: Jenna Method: Full head teasy lights, low lights, wet balayage and root shadow Formula: 15 vol for teasy’s in foils Low lights with 3.5 vol and 7.0/7.3 (Also used for root shadow at the end) Wet balayage with 40 vol and O&M paint powder Total time with cut: 3 hours This is an investment in time and money, but this method will give her more time in between appointments without a harsh grow out! Education inspiration: @the.blonde.chronicles - never stop learning!

We think it’s time for a change... what about yo

We think it’s time for a change... what about you? Comment with a 🙌🏼 if you agree! And take it a step further and text “BETTERBEAUTY” to 52886 to ask Congress for more health-protective beauty laws. Proud to be partnered with companies like @beautycounter working to make beauty better for all.

Did you know? The last time that the United States

Did you know? The last time that the United States passed regulations on the ingredients allowed in cosmetics: —Franklin Delano Roosevelt was in his second term as president. —The Wizard of Oz was still a year away from its theatrical release. —And the beauty industry as we know it today was still in its infancy. Considering how much the industry has changed, that seems like a little too long ago for those regulations to remain relevant. Far too long, if you ask us. Did you know YOU can help advocate for safer beauty laws right now? Simply text “BETTERBEAUTY” to 52886. Here at Purely Sonoma, we are passionate about partnering with brands like @beautycounter who are leading the movement towards clean beauty for all! Their newly released Skin Twin Foundation is now available for purchase! You can shop it online at Beautycounter.com/purelysonoma or click the link in the photo to take you to the Beautycounter website where you can shop all your Beautycounter favorites!

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Sonoma, CA 95476
Call: (707) 934-8188

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