Jenna Maze, Co-Founder & Cosmetologist

As a licensed cosmetologist for over 12 years, Jenna specializes in hair and makeup and has become a powerful voice in the clean beauty movement. After learning about the harmful chemicals allowed in everyday products, she made it her mission to clean up the industry and her desire to create Purely was born.

Jenna has spent countless hours sourcing products with the safest, results-driven ingredients. She does the work, so that you can trust that everything on Purely’s shelves has been carefully vetted; if she won’t use it on herself, she won’t sell it to you. She truly believes that you can have it all—you don’t have to sacrifice looking good to have safer products!

With 4 children under the age of 8, Jenna is pulled in a million different directions every day. She is intentional about the way she lives her life, creating space for the people she loves—her community, friends and family. She loves to be in the kitchen with her kids, hike Sonoma’s Overlook trail, or wake early on a quiet morning moment to sip coffee, listen to music and recharge.

Mostly, every facet of Jenna’s career has a deep purpose—to serve and to educate. She empowers her clients with confidence. In doing so, she shares her love for clean, healthy beauty and strives to make her client’s lives more beautiful, inside and out.