Jen Petrovic, Co-Founder

A savvy media, technology and e-commerce executive with over 20 years of management, business development and sales experience, Jen’s lifelong passion for health, clean beauty and an affinity for killer personal style fueled her desire to co-found Purely Sonoma. 

With an admirable career at companies like Apple, TheRealReal, Dennis Publishing, TV Guide and E! Networks, Jen has a natural ability to build effective teams and help companies successfully grow and scale. But it’s not just her corporate experience that gives Jen her edge, she’s known for dreaming big and actually having the tenacity and drive to manifest that dream.

With two very active kids and a husband in the tech industry, Jen’s also a professional juggler (call it a mom skill). She’s an avid reader, pilates devotee, world traveler, soccer fan, and artfully lends the power of her passion to Purely—something that she’s proud to share with her family and community.